Sweet Organics was established by Karma Candy Inc. in Hamilton, Ontario. They wanted to establish a brand for their seasonal organic selections. Pulling graphics from their original brand ‘Sweet Traditions’, we created a sub-brand that looked similar to Sweet Traditions but was slightly different. Adding the green leaf in replacement of the tittle makes it obvious that this item uses natural and/or organic ingredients to the consumer.

The packaging was created with a simple colour palette, with slab serif and a hand-written script typeface to guide the consumer to take notice of the chocolate type and concentration indication.