The Challenge

To redevelop their current branding to look clean and modern. It needed to stand out, be memorable and look professional.

Our Approach

We wanted the target audience to know that Otter Legal is a service that was willing to go the extra mile and could complete complicated jobs.

Logo Design

The icon display an ‘O’ and ‘L’ knocked out of a circle, with the letters tightly kerned so they merged together and were pulled out of the circle base. This created a contemporary and robust image which can be used on its own as a graphic element for future marketing.

Cobalt blue and light grey were chosen for the branding colour palette. Cobalt blue evokes a sense of intelligence and professionalism. The light grey compliments the blue as neutral and timeless.