To redevelop their current branding to look clean and modern. It needed to stand out, be memorable and look professional.
We wanted the target audience to know that Otter Legal is a service that was willing to go the extra mile and could complete complicated jobs.
The icon display an ‘O’ and ‘L’ knocked out of a circle, with the letters tightly kerned so they merged together and were pulled out of the circle base. This created a contemporary and robust image which can be used on its own as a graphic element for future marketing.
Cobalt blue and light grey were chosen for the branding colour palette. Cobalt blue evokes a sense of intelligence and professionalism. The light grey compliments the blue as neutral and timeless.