Developing a brand that will stand out in a saturated career path. To highlight their key message as a environmentally focused business with a positive footprint.
To create a unique, simple & modern brand that stands firm in their beliefs in all marketing avenues, & develop branding that is memorable and long-lasting.
We wanted to play with the letters ‘K’ and ‘R’, so we replaced the arm of the ‘K’ with a simple drawing of a leaf. This visually explains to the target audience that KR Contracting is environmentally friendly, their specialty is landscaping and they are a company that is growing and thriving.
The colours were inspired by nature, green being the primary colour. The green was inspired from growth and freshness, set with the grounding black or nurturing brown.