I have been getting my nails done at Aynat Body N Sole for a few years now and was excited when I was asked to update their logo, create a new brochure and business cards. The refurbished logo now has beautiful symmetry, by cleaning the lines and enlarging certain areas creating a balanced logo.
A place where anyone is welcome. Offering a wide variety of both aesthetic and holistic services, to promote happiness and wellness to your whole being. From the inside and out, we want you to leave feeling like you are reconnected with yourself.
In order to include all their services, we decided to create a double parallel brochure. Printed on 100lb gloss text makes the brochure light and legible. To create hierarchy I used Regina Black as the header font to differentiate between each section. For the sub headers, Baskerville Bold was used in conjunction with Baskerville Regular for the main content. Deciding to use a serif font was an easy choice, this helps with legibility and understanding.
The business cards were designed to be used not only as a business card but also an appointment card. Printed on 16.5pt stock with matte lamination creates a durable card to withstand the traumas inside a purse or pant pocket.