Aynat Body N Sole

The Challenge

To refurbish their branding without changing it too much.

Our Approach

We formatted the branding slightly to give it beautiful symmetry. We created branding guidelines that would show the key messaging behind Aynat.

Logo Design

We cleaned up the lines and adjusted size in certain areas to create balance. The updated logo is now more striking and memorable.

The colour theory is a mix of a light pastel purple and grey as the complementary colour. Giving the brand a soothing and holistic feel.